Based on belief, knowledge & practice,
Eearth is a new counter-culture for the Anthropocene
devoted to environmental sustainability & well-being for all.

About Eearth Culture

The vet believes that the orangutan deserves a check up, and she acts accordingly.
The world needs a belief system that puts sustainability and human happiness at its center.

About Eearth

Eearth Culture was founded in August, 2016 by sustainability practitioner, Guy Lane.

Eearth is a social enterprise that seeks to make things better for people and the environment.

Learn about the experiences that informed Guy's work on Eearth.

Guy's Story: In my twenties, I worked on oil exploration ships. It was a great job for a young man; there was lots of travel and the money was good.  But everywhere we went, we trashed the place: tons of plastic waste thrown into the sea. We even ran an oil ship aground on a coral reef. Despite all this, no one got into trouble. I knew there had to be a better way, so I went to university to learn environmental science. Since then, I have been aware of what we humans were doing to the planet. It’s deadly serious, but our western culture, business and political leaders don’t treat it so. Scientists have understood climate change since 1905, but until now, practically nothing’s been done to prevent it. In the time that I’ve been alive, half the world’s terrestrial wildlife and 40% of the plankton have been killed off. Our planet is dying and it needn’t be this way. A sustainable, happy world is possible if we want it.

For fifteen years, I have been seeking wisdom about what we ought to believe, know and do to ensure that we don’t undermine the natural systems that make our planet habitable for humans. I created Eearth Belief to bring about a mass-awakening for sustainability and human happiness. Please help me make it happen.

Guy Lane – Founder – Eearth - December 2016.

Has anyone seen my glasses?

What do we actually believe?

We humans do what we believe: our actions are directed by our beliefs. However, our beliefs are so ingrained that we never question them. In fact, we cannot see our beliefs until they are pointed out to us. It is like when you can't find your glasses, only to realise that you are still wearing them.

Sometimes, it is good to check in on what it is we actually believe.

This is what we Western People believe

Now, if we humans believed sensible things there wouldn't be much of a problem; but we don't.

Instead, the dominant beliefs of our Western society include a mixture of the following:

- Consumerism is a natural human trait

- Capitalism is the best economic model

- The role of business is to maximize short term profit for shareholders

- Corporations should be legal persons, but animals (e.g. whales) should not

- Humans deserve rights, but the atmosphere and the ocean don’t

- Eternity in heaven awaits us if we are 'good'

- We are living in the End Times, and the destruction of Earth is inevitable

- Sports professionals and film stars deserve to be treated like heroes

Unfortunately, these beliefs lead to unsustainable actions that undermine the natural living systems on Earth, upon which all humans depend.

To demonstrate this, consider the plankton.

"The plankton?" I hear you ask. "What have the plankton got to do with anything?"

Guy Lane talks about Plankton Humility.


Plankton are the tiny organisms that drift around the ocean. Some are are plants (phytoplankton), some are animals (zooplankton), and some of the animal plankton will grow up into big things, like fish. There are millions off different types of plankton, and they do many different things including:

- Create half of the oxygen in the atmosphere.
- Absorb and sequester CO2, helping to stabilize the climate.
- Produce a chemical that helps to form clouds and make rain.
- Provide a source of food for the creatures that we call seafood.

Plankton: we can't do without them

However, in the last 50 years, we have lost 40% of the world's plankton due to climate change caused by human action (burning fossil fuels).

And yet, we continue to burn fossil fuels.

If we humans are to survive on this planet, we need to view nature as sacred.

We need a new worldview - and fast !

We need a new way of seeing the world that helps guide people to the actions that will restore our planet's environment and ensure that the human population is happy.

This world-view needs to co-exist with other belief systems, so that everyone on Earth can take part in it. This is where Eearth comes in.

Based on science and common sense, Eearth is a new, integrated system of belief, knowledge and practice that is devoted to sustainability and happiness.

Eearth is unique because it is both contemporary and sustainable.

- Contemporary because it keeps up to date with the most recent scientific understanding of the environment, and the latest ideas about the actions needed to create a rapid transition to a sustainable global economy.

- Sustainable because it demands a functioning biosphere, without which there can be no humans on Earth.

By promoting a functioning biosphere, the widespread uptake of Eearth practices will create the opportunity for human civilization to live well beyond the purported End Times, and into the Long Future that will last for one to two billion years.

Now that's a good news story.

Eearth is not a religion, it is a secular, pluralistic and open system of belief, knowledge and practice that can be adopted by anyone, irrespective of their race, faith or profession.

Eearth is non-theistic, which is to say that it does not purport the existence of God or Gods.

In most cases, a belief in Eearth should not be mutually exclusive with faiths. People of faith are invited to adopt Eearth in addition to their existing beliefs.

Eearth encourages all people, whether religious or not, to do everything in their power to restore and protect the natural biological systems of our only planet and foster happiness, world-wide.

In most religions, there is some reference to a one-ness between humans and nature. Some contemporary initiatives to focus on sustainability include the Pope's Encyclical, and the Islamic Declaration on Climate Change, plus, Morrocco's solar powered Mosques.

The links below take you to the Forum on Religion and Ecology at Yale and show the extent to which ecology is expressed in the world's major religions.

Baha'i Buddhism Christianity Confucianism
Daoism Hinduism Indigenous Islam
Jainism Judaism Shinto  

About Eearth's logo

The outer circle represents Earth's biosphere, the living skin on the surface of the planet.

The inner circles represent (a) the physical, non-living part of our planet (b) human society (c) the living systems of our world.

The logo has a passing resemblance to a coccolithophore, in honor of the world's plankton. It also speaks to a blastocyst, frog eggs, and a halo, plus, there is a three bladed wind-turbine in the middle.